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Leasing Velocity & Team Accountability
Live AppFolio Data — Month to Date (16+ unit properties)
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Atlas PNW Leasing Report
Guest Cards (MTD)
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GC → Tour Rate
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Tour → App Rate
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Median Days Vacant
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Target: 14 days
Renewal Rate (YTD)
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Leasing Specialist Scorecard
Month to Date
Trailing 30 Days
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Summary
Communications
By Property
Commission
Pace & Targets
Funnel
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Your Next Steps
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Goals: 95% portfolio occupancy · High-performing leasing specialists
Building recommendations…
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Suggested Action Items
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Individual Nudges
Team Email
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Leasing Barriers
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Data-Driven Detection
LS Reports
LS Survey Email
PM Digests
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Vacancy Turnaround
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Renewal Performance
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Lead Source Performance — Month to Date